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” the temple of deadly quickness ” for Kobe Briant

To launch Nike’s Kobe X shoes in China, the brand asked amateur basketball players to test their basketball skills via a physical challenge called the “Kobe X Deadly Quickness Temple.” Players were summoned into a labyrinth via mouth of a giant snake, with monks dressed in black robes and writings from Bryant’s “Art of Deadly Quickness” basketball doctrines adorning the walls.

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